50 Years of quality

Yamaha’s first outboard motor – the P-7 – was released to the Japanese market in 1960, marking the start of over 50 years spent delivering the very best outboards that the market demands. Developing a pedigree of this nature requires a level of technical competence and commercial prowess that can only be matched by a handful of companies. Yamaha has always been dedicated to understanding exactly how people use their outboard engine which is why we are the number one outboard manufacturer in the world – a position that has been earned over years and years of commitment to the marine industry.
Other manufacturers have come and gone, but Yamaha remain dedicated to their ‘Kando’ philosophy and their customers. Half a century of knowledge and engineering experience is ingrained in every engine that is produced – and with over 9,000,000 engines produced worldwide it is clear how much difference that pedigree can make.

Marine technology has moved on in 50 years but Yamaha have been at the forefront of that innovation. Yamaha engineers and commercial staff share the passion of the millions of Yamaha customers worldwide listening to what they have to say, and understanding how products are used in the real world.
Whether it is a fisherman in Indonesia or a family on the Norfolk Broads, a Yamaha outboard motor will be the reliable partner that their boat needs – with a worldwide support network which has been developed and matured since 1960.

Over 9,000,000 outboard motors built over 50 years, by one company – that is a testament to the pedigree and talent that Yamaha Motor Corporation has and their commitment to the marine industry. First class outboard engines are in Yamaha’s DNA.